The building of brands and corporate identities entirely from scratch.

I started to work on Branding in 2007, when someone, other than family and friends, knowing my drawing skills, approached me for the first time for a Logo. At that time I had experience with building websites in HTML and a little of PHP and I had done many logos as a hobby, for online communities and for myself since 2002. I remember I did a decent job, so the client  also asked for a website and some business cards, but knowing how to draw doesn’t necessarily mean knowing about branding, and from that day, I started to look at branding as a way to create an identity that never existed before. The challenging part, and the most powerful thing for me was trying to keep that sparkle alive using only a few lines.

I believe that branding is not a way to express myself, but a way to define something that will last longer than me and will never change.

These are just a few of the brands that I had the pleasure to create from scratch. 95% of the time, new branding works like these ones, don’t have a website or business cards, and usually, I design them as well. It is a pleasure when this happen, of course, and I believe it also makes everything more consistent.

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